Discount codes come in two kinds: some take money off your first payment, and some take it off every payment for as long as you subscribe. The Data Removal page described both the same way - as a discounted first year followed by the full price - so a permanent discount looked like it was about to expire, and the page promised an increase that was never going to arrive.
Each price on the page now reads the code's own terms. A permanent discount shows the price you will keep paying; a first-period one still shows what it becomes on renewal, which was always the more important half to state plainly.
Two section labels also changed: "Example account" and "Example report" are now "The dashboard" and "Reports". Both sections still say plainly that the account shown in them is fictional.