Magpie sells your wine online by the bottle and the case. It takes the RSVPs for your tastings and bills your wine club each month.

Yes. Each wine is a product with its own price and stock. A case of twelve is a bundle of that wine, at the case price. Each case sold takes twelve bottles from the wine's stock.

Yes. A mixed case is a bundle of the wines you choose, at its own price. It can hold up to 50 different products. Each sale takes every bottle from stock. When one wine runs out, the case shows as sold out.

Yes. An automatic discount can take a percentage off when the cart holds twelve bottles or more. It can apply to the whole shop or to chosen collections, such as the reds. The buyer needs no code.

Yes. Specifications are name and value pairs on the product page, such as Grape: Cabernet Franc. The producer is the product’s vendor, shown to shoppers as Brand. Shoppers filter by product type, brand and tag, such as Organic.

Yes. Each beer, cider and spirit is a product with its own price and stock. A four-pack is a bundle of four cans, so each sale takes four from stock. Shoppers can filter the shop by Beer or Spirits.

Yes. Local delivery goes to the postal codes you list, on the weekdays you deliver. Buyers choose one of the next 14 delivery days at checkout. An order after your cutoff time counts from the next day. The order and its emails show the date.

Yes. Local pickup shows the shop's address and times at checkout. When the order is ready, Magpie will email the customer the address and pickup times.

Yes. You approve the restaurant as a wholesale customer, with a price list and invoice terms. The list can set a minimum, such as six of a wine. Its buyer chooses Pay by invoice at checkout. The invoice is due on receipt or 7, 14, 30, 45, 60 or 90 days after it is sent.

Yes. Most per customer limits how many one email address can buy across its orders. Most per order limits a single order. The product page shows the limit, and the cart refuses more.

Yes. With Sell when out of stock on, a wine keeps selling before it lands. Its expected ship date is shown on the product page and on the order. Payment is taken when the customer orders. The Pre-orders tab lists every such order.

Yes. When a wine with counted stock sells out, its page asks for an email address. Magpie will send one email when it can be bought again. You see how many people are waiting.

Yes. A personalisation field asks for a gift message as they buy. It can be optional or required, free or at an added price. The order, its emails and the packing slip show what they wrote.

Yes. A gift card sells fixed amounts and, if you choose, a custom amount. The buyer can have it emailed to someone on a date they pick. A bought card never expires.

You choose New order, pick the bottles and record how the customer paid. The order is created paid, and the bottles leave stock.

Each wine has a reorder point, and you get an email when it falls to it. Add low-stock items fills a purchase order to the supplier. You email it from Magpie or send the PDF. Receiving the delivery adds the stock at its cost.

Yes. You put the tasting on the shop's public calendar and turn on RSVPs. A capacity stops RSVPs when that many are going. The event's page then says it is full. People RSVP while signed in to Magpie.

Yes. You make a Form for the dinner that charges one amount. Each guest answers its questions and pays by card on Stripe's page. You close the Form when the seats are gone. Magpie's fee on a paid Form is 1% of each payment.

Yes. Each member is billed for the club's case on a recurring invoice, every month or quarter. Magpie issues each invoice on its date and emails it with a Pay online button. Reminders go out until it is paid.

Yes. You send a new member a proposal for the club, with the case billed monthly. When they accept, they save a card. Each invoice is charged to it as it is issued. If a card is declined, you and the member will be emailed.

Yes. Pause stops their invoices until you resume the schedule. A date that passes while it is paused is not invoiced. You can also move the date of their next invoice.

Yes. A Form asks for their name, their address and what they like to drink. Each answer is emailed to you and kept in a list. You can export the answers as a CSV file.

Yes. You tag each member on their customer page, and save that tag as a segment. A discount code limited to the segment works only for those members. Checkout checks the buyer's email address against it.

Yes. A pinned note stays near the top of a regular's contact page. Search finds the contact from any word in their notes, such as Barolo. A follow-up reminds you to call them when it arrives.

Yes. Each buyer has a page under Customers, with their orders and what they have spent. You can tag them and write notes only your team sees. Add to Contacts links them to a contact.

Yes. Newsletter gives the shop a sign-up page with double opt-in. Checkout can ask buyers to subscribe too. You write each issue in Markdown, send yourself a test and schedule it. A sent issue has a web copy to share.

Yes. Newsletter imports a Mailchimp or Substack export, or a CSV file, of up to 5 MB. You record where the list came from and how people agreed. Addresses that unsubscribed or bounced are left out.

Yes. A QR code opens any address, such as the wine's page in your online shop. A dynamic code can be pointed somewhere else later, so the printed card stays. Its page counts the scans.

Magpie adds no fee to your shop's sales or to invoices. Stripe's processing fee is taken from each card payment. The rest goes to the shop's own Stripe account.