Product feeds for Google and Meta
List your published Store products in Google Merchant Center and Meta catalogs with feed addresses that update as your products change.
Store settings shows two addresses under Product feeds:
/shop/{your store}/feed.xmlfor Google Merchant Center./shop/{your store}/feed.csvfor a Meta catalog, used by Facebook and Instagram shopping.
Click an address to copy it, then add it in Google Merchant Center or Meta Commerce Manager as a scheduled feed. Those services fetch it on their own schedule.
A feed lists one item for each variant that is for sale, with a price, on a published product that has an image. Each item has the product's name and description, its link and images, its price, availability and SKU. A variant whose compare-at price is higher than its price is listed at the compare-at price with a sale price. Variants of one product share a group id.
The feeds work only while the Store is published.
Google and Meta may have their own requirements, such as a GTIN for some products, and report problems in their own dashboards. If an item is missing from a feed that should include it, check that the product is published, has an image and has a variant for sale with a price. If it is, Contact support.