Vintage sellers and resellers

Magpie gives you a shop of your own beside the marketplaces. Each one-of-a-kind piece sells once, and Magpie adds no fee.

You can run the shop on your own, from one Magpie account. Someone who helps you list and ship can work with you in a Magpie team.

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Choosing a design for Velvet Era Vintage’s Store: each design drawn with its layout and colours in the shop’s plum accent, with Starter as the current design.

This combination of five Magpie areas fits a vintage seller.

Store
Store lists each piece in a shop of your own, and sells it once.
Image Converter
Image Converter prepares a folder of photos for your listings in one batch.
Social Media
Social Media schedules posts about your pieces, and reminds you to post to Instagram.
Expenses
Expenses records what you spend on postage and mailers, and totals it by category.
Accounting
Accounting adds each sale to your books, with what the piece cost you.

Each piece has a listing of its own, and sells only once.

Store gives you a shop of your own. Buyers pay into your Stripe account. Each listing has the piece's photos, price, tags and specifications, such as Condition: light wear. You can paste its measurements from a spreadsheet as a size chart.

With its stock tracked and set to 1, each piece will sell only once. A checkout in progress holds it, so nobody else can check out with it. You record a marketplace sale by hand. The piece then leaves stock the same way.

The stock history of Velvet Era Vintage’s mustard corduroy jacket: its one piece on hand is held for a checkout in progress, so it shows as out of stock, at the CA$18.00 it cost.

You crop, resize and rename a whole folder of photos at once.

Image Converter applies one set of rules to a folder of photos. It crops each from the centre to one shape, such as 4:5. It also sets their size, format and names. You can save them to Your images, for your listings and posts.

One photo can also be cropped by eye, rotated and saved in several sizes. iPhone HEIC photos are converted to JPEG. By default, Magpie removes camera and location information from each photo.

Nia Campbell’s photo of a mustard corduroy jacket open in Image Converter, cropped to Portrait (1080 × 1350, 4:5) around the jacket, with the output size, format and quality beside it.

Each listing can start a post for Instagram and your other accounts.

Social Media starts a post from any live listing in your shop. It fills in the piece's name, its address and up to four photos. Magpie will publish it to Bluesky, Mastodon and LinkedIn at the time you choose.

For Instagram and X, Magpie will email a reminder at the post's time. On a phone, Magpie copies the caption and opens the share sheet with the photos. Each photo for Instagram is cropped to the account's shape, around the point you choose.

The mustard corduroy jacket’s photo in Velvet Era Vintage’s Social Media images, with its focal point on the jacket, its description, and a preview of the copy each platform gets in each shape.

You record postage and the other costs of selling, each with its receipt.

Expenses records what selling costs you, such as postage and mailers. Each expense has its amount, date, receipt, category and payment method. You can add your own categories, such as Packaging or Marketplace fees.

You can upload a receipt from your phone's camera and fill in the rest later. Magpie totals your spending by category and merchant, for any dates. Accounting adds each expense to the books.

Your reports show each piece's margin, and every sale reaches the books.

Accounting keeps the shop's books, including what each piece cost you. You give each piece a cost per item, which buyers never see. Your shop's reports show each piece sold with its sales, cost and margin.

A sale moves the piece's cost from the Inventory account to Cost of goods sold. You add what you paid to that account from your imported card statement. A bank rule can do this for each shop you buy from.

Velvet Era Vintage’s Profit and Loss in Accounting: last quarter beside the quarter before, opening with the shop’s sales and shipping income.

Three more areas give you a links page, an email list and a spreadsheet.

Link-In-Bio List
Link-In-Bio List gives your social profiles one public page of links. It can point to your shop, your marketplace profiles and your newsletter. Magpie counts the views and clicks for each link.
Newsletter
Newsletter keeps your email list. A buyer who ticks the box at checkout will join it once the order is paid. You can write an email about your next batch of pieces and schedule it.
Spreadsheets
Spreadsheets lets you change the prices or tags of many pieces in one sheet. Your shop exports its products as a CSV file, one row for each piece. Importing the sheet back will update each piece whose SKU matches.

One piece goes from a folder of photos to a sale and its margin.

  1. The photos are prepared together

    Image Converter crops and resizes the whole folder in one batch. It saves the results to Your images.

  2. The piece becomes a listing

    Its photos come from Your images, and its stock is 1. Its cost per item is what you paid for it.

  3. A post starts from the listing

    Magpie fills in the post with the piece's name, its address and up to four photos.

  4. It sells once

    A sale in your shop takes it out of stock. You record a marketplace sale by hand, and it leaves stock the same way.

  5. It ships with tracking

    Adding the shipment will email the buyer the carrier and tracking number. You record the postage as an expense.

  6. The money reaches the books

    A sale in your shop arrives in a Stripe payout. A marketplace sale waits in Undeposited funds until you import the bank statement with its payout. You record that payout as a deposit, with the marketplace's fees under Fees kept.

  7. Its margin is in the reports

    Your shop's reports show what the piece sold for, less what it cost you.

Opening the shop takes five steps.

  1. Set up the Store

    You give the shop a name and the contact email buyers write to with questions. Help: Set up and publish a Store.

  2. Connect Stripe

    You connect one Stripe account, which receives what buyers pay at checkout. Help: Connect Stripe to receive money.

  3. Add shipping and policies

    You add a shipping zone with its rates, such as a flat rate. Then you write your shipping and returns policies. Help: Collections and shipping.

  4. List the first pieces

    You add each piece with its photos, price, cost and a stock of 1. Then you make it live. Help: Create products, options, and inventory.

  5. Publish the shop

    You can publish the shop once it has a contact email, a live piece and shipping. Checkout will open once Stripe is ready.

Plans

Magpie adds no fee to sales from your shop. Stripe's processing fee is taken from each payment.

Working alone, you can run the shop without a team, on the free plan or Pro. Pro raises the storage your product photos count toward, from 1 GB to 20 GB.

With someone helping, you can make the shop a team. A free team has places for 3 members, and the Team plan for 25.

On the free plan, Accounting has 2 bank and card accounts. A paid plan has any number.

Other shops and sellers similar to yours have pages of their own.

Thrift and vintage shops

A thrift store has a storefront with opening hours and staff on a rota. Its stock sells in the shop and online.

Etsy and handmade sellers

A handmade seller makes each piece instead of finding it. Their shop offers personalisation, downloads and custom order requests.

Questions vintage sellers ask

Can I have my own shop without building a website?

Yes. Your shop gets an address made from its name. It has a home page, a page for each piece, a cart and checkout. You choose its design (Starter, Minimal, Bold, Editorial and Boutique), logo, accent colour and fonts, and can add pages such as About. A domain you own, such as shop.example.com, can show the shop too.

Does Magpie take a cut of my sales?

Magpie adds no fee to sales from your shop. Buyers pay on Stripe's checkout page, into your own Stripe account. Stripe's processing fee is taken from each payment. Each order shows its fee and the net amount. Your Stripe account is the seller, responsible for refunds, disputes, tax and customer service.

How do I get paid?

You connect your Stripe account, with the identity, business and bank details Stripe asks for. Buyers pay into that account. Stripe pays the balance out to your bank on its own schedule. Your Payments page lists each payout with the payments, refunds and fees it paid.

Every piece is one of a kind. How do I stop it selling twice?

You turn on Track stock and set the stock to 1. A checkout in progress holds the piece, so nobody else can check out with it. Once it sells, it cannot be bought again, and your shop's lists mark it Sold out. Remove from store makes it a draft again. Archive takes it out of your shop and keeps its orders.

A piece sold on Depop. How do I take it off my shop?

You record the sale with New order and choose the piece. You enter the price it sold for, and choose Other as how it was paid. The order is created paid, and the piece leaves stock and stops selling in your shop. The sale counts in your reports under Recorded by hand. A tag or a note on the order can name the marketplace.

How do I list measurements and condition?

Each piece can have up to 50 specifications, shown on its page. Each is a name and a value, such as Condition: light wear or Fabric: wool. A size chart is a table under its own heading. You can paste it from a spreadsheet, or type rows with columns separated by |. You write the rest in the description.

Can I add a lot of pieces at once?

You can import a CSV file of up to 2 MB and 5,000 rows. A row whose SKU matches a piece changes it, and other rows add draft products. Magpie lists every change before anything changes. Duplicate product copies a piece's details, specifications and tags to a new draft. Edit in a table changes the prices, costs and stock of many pieces together.

Can a buyer make me an offer?

With Quote requests on, the cart shows Request a quote. The buyer sends their cart and a message, and you will get an email. Once you agree a price, you record the order and send a payment link. Magpie will make a Stripe payment page that works for 24 hours. The pieces are held until it is paid or you cancel the order.

How does shipping work?

A shipping zone groups the countries, states or postal codes you ship to. Its methods can charge a flat rate, or by weight or order amount. A method can also be free over an order amount, local pickup or local delivery. The buyer chooses at checkout. Adding a shipment will email the buyer the carrier and tracking number.

Can I make all sales final?

You can choose No online returns in your shop's settings. Otherwise, buyers can ask for a return from their order page after shipping. You choose the window: 14, 30, 60 or 90 days. Your returns and shipping policies are shown below the products on your shop's home page. A refund you give goes back through Stripe or as store credit.

Can my pieces show up on Instagram and Google?

Your shop's settings give feed addresses for Google Merchant Center and a Meta catalog. Facebook and Instagram shopping use the Meta catalog. Each feed lists every published piece, with an image, its price and availability. Your shop also has a sitemap. Each product page gives search engines the piece's price and availability.

Can I see what I made on each piece?

Yes. You give each piece a cost per item, which buyers never see. Your shop's reports list each piece sold with its sales, cost and margin, for any dates. A piece sold without a cost shows its margin as Unknown. Marketplace sales you record by hand count too, and every table exports as a CSV file.

How do I record what I paid for each piece?

You enter it on the piece as its cost per item. A sale moves that cost from the Inventory account to Cost of goods sold. You add what you paid to that account when you import your card statement. You can also enter a bill on that account, with its receipt attached. Check the rules where you file.

Can I release a batch of pieces at a set time?

Yes. You can set a piece that is not live to publish at a date and time. A collection, with its own page in your shop, can be published the same way. You can schedule the newsletter email and the posts for the same time.

Can I run a sale?

A discount gives a percentage or an amount off, free shipping, or buy X get Y. It can cover the whole order, chosen pieces or chosen collections. Buyers type its code in the cart, or it applies automatically. You set its start and end times and a limit on uses. A compare-at price shows a piece's earlier price beside its price now.

Can buyers check out without signing up first?

Yes. Buyers check out as guests, and will get a private link to their order by email. A buyer signed in to Magpie can keep the order under Your orders. They can also reuse a saved address and save pieces to a wishlist.

Will I know when something sells?

Yes. When an order is paid, you will get an email. You can turn it off in your shop's settings. The order is listed under To ship until you add a shipment.

Can someone help me list and ship?

You can make a team for the shop and invite your helper. You give them only the shop permissions they need. Manage products lets them list pieces, and Ship and edit orders lets them pack and ship. See reports, which shows costs and margins, is a separate permission. Payouts are for you and the team's other admins only.

Can I email my buyers about new pieces?

Your shop's checkout can show a box asking buyers whether they want news and offers. A buyer who ticks it will be added to your newsletter when the order is paid. Anyone can also subscribe on your newsletter's signup page. You can import a list from Mailchimp, Substack or a CSV file. Each import records how its people agreed.

Can I use photos from my iPhone?

Yes. Your images is the image library your listings and posts choose from. It takes HEIC and HEIF photos from an iPhone and converts them to JPEG. It also takes JPG, PNG, GIF and WebP files. Image Converter can crop and resize a folder of them to one shape first.