Your pitch reaches each journalist from your own address, and the follow-ups stop when they reply. Your clients review the release and open their coverage by link.

Yes. You write a line about each journalist you add, such as a review they wrote. The pitch puts it where you placed it, with their first name and outlet. A pitch starts only once every journalist has a line. Words you set as a fallback are used where a line is missing.

Yes. A pitch has up to 10 emails, and each follow-up is a reply in the same thread. You choose how many days apart they go. When a journalist answers, nothing more will be sent to them. Their reply will arrive in your mailbox, and the Replies page lists every reply.

Yes. Each pitch is an ordinary email from your Mail address at your own domain. It is kept in your Sent folder, with no tracking image. It goes out through your own SMTP server, such as Amazon SES or Postmark. Magpie can also set up a server you rent for it.

An automatic reply, such as an out-of-office, is not counted as a reply. It moves that journalist's next follow-up 3 days later, once for each step. A real reply from them stops the follow-ups.

Every pitch ends with an unsubscribe link, which opens a page with one Unsubscribe button. Gmail, Outlook, Yahoo and Apple Mail can show their own Unsubscribe button. It works in one click. Either way, the journalist will get nothing more from any of your pitches. When someone asks by phone, you switch on Do not email on their page.

Yes. A journalist still being pitched is held back when you add them to another pitch. The page names the pitch they are in, and one button adds them anyway. A critic pitched for one restaurant is not added to another client's by mistake.

Yes. A pitch can go to one journalist on their own, with its own follow-ups. Their reply stops it, and you mark them Interested or Not interested. You start the pitch to the rest of your list when you choose.

As many as the pitch's daily cap: 50 unless you change it, up to 2,000. They go one at a time, spread through the days and hours you set. One pitch can go to 2,000 journalists. Your mail server's own limits apply too.

Yes. You add a CSV file or a pasted list of up to 5,000 journalists to a pitch. Columns can hold each one's email, name, outlet and the line about them. Each address becomes a tagged contact, or is matched to the one that has it. You say where the list came from, and Magpie keeps that with it.

Yes. Each journalist is a contact, with their outlet as the company. A tag marks each beat, such as food or books. Choosing a tag lists only those journalists, and search finds everyone at one outlet. Everyone with a tag can be added to a pitch at once.

Yes. Their contact page lists each pitch they are in, its stage and when you last wrote. Each one opens what was sent, their replies and the links they followed. Your notes from calls are on the same page, newest first.

Yes. You set a follow-up on their contact page, with a date and a reason. It becomes a To-do, which can have an email reminder. Contacts lists every open follow-up as Overdue, Today or Upcoming.

Yes. The client gets the release with Can review access. They leave comments and suggest their own wording. The text will change only when you accept a suggestion. They open that document and nothing else of yours.

Yes. Secure Files shares a file such as a novel's proofs, up to 2 GB, by a link. The journalist needs no Magpie account to download it. The link expires within 30 days, and can allow one download or need a passphrase. You see when its page was opened and when the file was downloaded.

Yes. Their portal shows the plan for the launch, with each stage and step. Their own steps, such as a bio and photos, come first under For you to do. They tick them off, and you see what they did under Client activity. They sign in with a link or a code emailed to them.

Yes. Each piece that runs is a bookmark in the client's collection. You save it with the browser button, or by pasting its address. Magpie fetches its title, description and picture. A tag can mark the kind of piece, such as a review or an interview.

Yes. A public collection is a page of the client's coverage, newest first. It shows each piece's title, site and description, and never your notes or tags. Anyone with its link can open it, and search engines may list it. A goal in their portal can also count the pieces against the number you agreed.

Yes. Presentations builds the report as a deck, with text, pictures and shapes on each slide. Export PDF makes a page for each slide. You share the PDF in the client's portal. A published deck can also be shared by a link the client opens signed in.

Yes. The monthly fee in a signed proposal becomes a recurring invoice. A client who chose automatic payment as they signed will be charged on each date. Others pay from the invoice's email. You can pause, change or end the invoices from the schedule.

Yes. A proposal can offer 2 to 4 packages, such as an album's release with or without the tour. The client chooses one, signs and pays the deposit by card. The rest is invoiced on dates you set, or when you bill it.

Yes. Time Tracking keeps a project for each client, with its rate and a budget of hours. A timer runs while you work, or you add the time later. A report totals the month's hours for each client, and downloads as CSV. Billable hours can go on an invoice with Add unbilled time.

Yes. A Calendar event can take RSVPs up to the places you set. You invite each journalist by email, and see every answer with their address. They answer Going or Not going on the event's page, signed in to Magpie. Someone without an account gets a free one when they sign in.

Yes. You assign each journalist in a pitch to the colleague who looks after that client. The list and the board of a pitch filter by who each journalist is assigned to. Everyone in your firm who uses Outreach sees the replies.

Magpie adds no fee to retainers, deposits or invoices. Each card payment goes to your own Stripe account, less Stripe's processing fee. Each paid invoice is listed on the client's contact page with what is still owed.