Small museums and galleries

Your Friends support the museum every month, and hear first about each exhibition. Each object in the collection has its record, even while it is on loan.

The staff and the trustees work in one Magpie team. Visitors and Friends use the event pages, the Friends page and the shop you publish.

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The Friends of Saltmarsh Museum page: what the Friends pay for, then a free tier and three monthly tiers, each with its benefits and how many have joined.

This combination of six Magpie areas fits a small museum or gallery.

Supporters
Supporters runs your Friends scheme, with monthly tiers and posts.
Calendar
Calendar lists openings and talks, with RSVPs up to the room's capacity.
Newsletter
Newsletter tells visitors about each exhibition.
Asset Tracker
Asset Tracker keeps a record of each object, and where it is.
Staff Scheduling
Staff Scheduling plans the front desk and the galleries.
Store
Store sells catalogues, prints and postcards online and at the desk.

Your Friends support the museum every month.

Supporters gives your Friends scheme a public page, with a free tier and monthly paid tiers. Payments go to your own Stripe account.

Posts can go to everyone, to paying Friends or to chosen tiers. A post can hold photos, a video or a poll.

Openings and talks take RSVPs, up to the number the room holds.

Calendar lists each private view, talk and family day on your public calendar. People choose Going, and RSVPs stop at the capacity you set.

The event's page can show how many are going. You can invite Friends by email, or by a link with a set number of uses.

Saltmarsh Museum’s Calendar with an exhibition opening’s details open: anyone can find it on the public calendar, it takes RSVPs up to 120 people, and its page shows how many are going.

Visitors hear about each exhibition before it opens.

Newsletter keeps your mailing list, with double opt-in on its sign-up page. You can bring the list over from Mailchimp or a CSV file.

You write each issue, send yourself a test and schedule it. A sent issue has a web copy, which can start a social media post.

Saltmarsh Museum’s newsletter in the composer: its subject, preview text and Markdown text about the new exhibition, the opening night and the family days.

Each object has its record, and you know where it is while it is on loan.

Asset Tracker keeps each object with its number, location, condition and photos. A painting lent to another gallery is checked out to it, with a due date.

Each record keeps its history, from each move to each loan. Checking an object back in records its condition.

A painting’s record in Asset Tracker: checked out to another gallery on loan and due back in 40 days, with its number, condition, category, location and description.

The front desk and the galleries are covered every day you are open.

Staff Scheduling plans the week, with positions such as front desk, gallery and shop. Each person you invite sees their own shifts.

An open shift waits for someone to take it. People can swap shifts, or say when they cannot come.

Saltmarsh Museum’s rota for the week in Staff Scheduling: front desk and gallery shifts from Tuesday to Sunday, the museum closed on Monday, and an open Sunday gallery shift.

The shop sells catalogues and prints, online and at the desk.

Store is the museum's online shop, for catalogues, prints and postcards. Magpie adds no fee to shop sales.

A sale at the desk is recorded as a new order, with how it was paid. Its items leave the same stock as the online shop's.

Six more areas cover the website, labels, visits, the day's checks, posts and the books.

Websites
Websites builds the museum's site, with what is on and how to visit.
QR Codes
QR Codes puts a link to more about an object on its label.
Forms
Forms takes school visit requests and volunteer sign-ups.
Daily Operations
Daily Operations gives the day its opening and closing checks, with gallery temperatures.
Social Media
Social Media posts each exhibition to Bluesky, Mastodon and LinkedIn.
Accounting
Accounting keeps the books, with Friends' payments and shop sales posted automatically.

An exhibition goes from choosing the paintings to its last day.

  1. The loans

    Each borrowed painting is recorded as it arrives.

  2. The opening

    The private view goes on your calendar, and Friends RSVP.

  3. The newsletter

    Your list hears the dates and the talks.

  4. The run

    The front desk and the galleries are covered on the rota.

  5. The return

    Each loan is checked in, with its condition.

Setting up takes four steps.

  1. Connect Stripe

    Friends can then pay monthly by card. Help: Connect Stripe to receive money.

  2. Set up the Friends page

    You set the tiers and what each one gives. Help: Set up Supporters.

  3. Add the collection

    You can import it from a CSV file. Help: Track individual assets.

  4. Add the first opening

    You set its capacity and turn on RSVPs. Help: Create public and private calendar events.

Plans

A museum fits the Team plan, with each person who sees their shifts a member. Visitors and Friends are not added to it.

Magpie's fee on supporters' payments is 3%, and it adds no fee to shop sales. Stripe's processing fee is taken from each card payment. Prices are on the Pricing page.

Other people who show and support the arts have pages of their own.

Questions small museums and galleries ask

Can people become Friends online?

Yes. Your Friends page has a free tier and monthly paid tiers, paid by card through Stripe. Friends change their card or cancel themselves.

Can Friends get posts nobody else sees?

Yes. A post can go to everyone, to paying Friends, or to chosen tiers only. It can hold photos, a video or a poll.

Can people RSVP to an opening?

Yes. The event's page takes Going or Not going, up to the capacity you set. Its page then says it is full.

Can we record where each object is?

Yes. Each object has a location, a condition and photos, with every change in its history. A list shows what is out on loan, and what is overdue.

Can we record a loan to another museum?

Yes. The object is checked out to that museum as a contact, with a due date. Checking it back in records its condition.

Can we import our object list?

Yes. Assets can be imported from a CSV file, and exported the same way.

Can volunteers see their shifts?

Yes. Each person you invite sees their own shifts once the rota is published. They can swap a shift or say when they cannot come.

Can we sell catalogues online and at the desk?

Yes. The online shop sells them. A sale at the desk is recorded as a new order. Both take from the same stock.

Can we put more about an object on its label?

Yes. QR Codes makes a code that opens a page on your website. You download it to print on the label.

Set up your museum in Magpie.

Create a Magpie account and make a team for the museum.

Create account